Our Quality Standards
Quality Standards are the cornerstone of our business.
At Good Earth, we monitor our industry closely to ensure that our standards reflect the best of what is currently available in our food system. As the food system evolves, so do we.
In recent years, market availability of Certified Organic products has greatly improved, and with each day, we are getting closer to our goal of offering only organic, non-gmo foods.
Produce
Good Earth is known for our 100% Certified Organic produce department. We favor small, local growers whenever possible, and we include the number of miles each piece of produce has traveled to reach us on all of our produce signage.
Kitchen
All of our prepared foods are made from scratch in the Good Earth Kitchen, and nearly all of our ingredients are certified organic, with limited exceptions for seafood and gluten free tortillas. We offer the largest selection of organic takeout in Marin, and feature a full-service Taqueria, Deli, and Wok Stir-Fry station, as well as housemade soups, salads, krauts, sushi, entrees, and more. We carry a number of vegan, oil-free, and wheat-free options, and several of our made-in-house offerings are sustainably packaged in reusable glass. We are careful about the hardware we use to prepare our food, so you wonât find a microwave or teflon pan in our Kitchen.
Bakery
The Good Earth bakery features an array of organic artisan breads, pastries, cakes, cookies and pies. All of our baked goods are made in-house, from scratch, using Certified Organic ingredients. We only use filtered water, and offer a large selection of vegan and wheat-free choices.
Café
In our cafe, youâll find a wide range of organic espresso drinks and teas, as well as our award-winning, made-from-scratch chai. We offer a variety of healthful juices and smoothies, and weâve carefully selected the ingredients in each of our drinks to maximize health benefits and promote wellness. All of our cafe offerings are made with Certified Organic ingredients.
Grocery, Refrigerated & Frozen
We prioritize organic items, and will only carry non-organic items if they serve a special dietary need, or if an organic option is not commercially available. We will not carry items at risk for GMOs, or if they contain the following ingredients: hydrogenated oil, non-organic refined white sugar, bleached flour, MSG, chemical food coloring or chemical preservatives.
Wine & Beer
Good Earth carries over three hundred wines from Certified Organic or Certified Biodynamic vineyards, and we will only bring in new wines if they are made with organic or biodynamic grapes. Our wine department features a carefully curated mix of both local and international wines, as well as a number of vegan, low sulfite, and no sulfite options. We prioritize locally produced craft beers, and we source organically as much as possible.
Bulk Foods
All of our bulk food offerings meet USDA Organic requirements. Several of our organic flours are milled in-house, and we freshly roast nuts in the Good Earth kitchen to offer in bulk. We encourage customers to use their own reusable containers in our bulk department, and we offer a 5 cent credit for every bag or container you bring from home.
Bulk Herbs & Teas
All of the herbs available in our bulk herb department are organically grown or wildcrafted. Our extensive selection includes herbs for use in the preparation of both food and herbal remedies. We feature two local tea importers, and most of our tea is organic.
Sustainable Seafood
We aim to source options that support the long-term wellbeing of ocean habitats, while maintaining healthy fish populations. We only carry wild caught fish. We do carry oysters, mollusks, and clams that have been ocean farmed in their natural environment, as this type of aquaculture can be beneficial for the environment.
We are committed to only selling seafood that is green (Best Choice) or yellow (Good Alternative) rated by the Monterey Bay Aquarium Seafood WatchÂź program. We do not carry red rated fish, as these are not sustainable choices. We include catch method on all of our seafood signage.
Responsibly Raised Meat
We carry chicken, turkey, beef, bison, lamb, and pork in our meat department. We do not sell meat raised with added hormones or antibiotics, and we refuse to sell feedlot beef. All of Good Earthâs meats are pastured-raised or free-range, and we prioritize grassfed options in our sourcing. Our poultry and beef is all Certified Organic, and we only carry non-organic pork if we encounter industry-wide issues in availability.
Artisan Cheese
Weâre passionate about artisan cheese, and are committed to sourcing as many Certified Organic options as we can for our full-service cheese case. In the last couple of years, weâve dramatically increased the number of certified organic offerings in our cheese set. We are slowly removing non-organic offerings as new alternatives become available, and we are no longer bringing in new cheeses that are not made with organic milk. We feature a wide variety of local favorites alongside imported classics.
Olive & Antipasto Bar
Our organic and transitional organic olive bar includes a number of farm-direct olives from California, as well as a few imported varieties. Our selections include both pasteurized and unpasteurized options. The antipasto bar, at our Fairfax location, features handmade cheese boxes and a rotating mix of treats from our Kitchen.
Supplements
At Good Earth, we strive to source supplements that are GMO-free, and make use of natural botanical concentrates or food-based ingredients. We look for supplements with the least amount of fillers, excipients, and additives available.
Body Care
We will not sell body care products that contain any of the âdirty dozenâ chemicals. We look for products made using the most natural ingredients available, and we prioritize organic and Non-GMO Project Verified products.
Floral
We favor small, local growers in our floral department. Nearly all of the flowers we carry are grown in California, with only a small percentage coming from Oregon and Washington. We give priority to growers using organic production methods, and when organic is not available, we seek out Veriflora Certified options, an agricultural sustainability certification.
Housewares
We look for the most responsibly crafted home goods available, and we carry a large selection of apparel, reusable containers, glassware, cookware, kitchen utensils, towels, candles, and more. We give preference to items made from organically produced raw materials, and we look for natural or recycled fabrics treated with low impact dyes.